For certified coaches, trainers & facilitators
So will the people who are supposed to find you. That is the 20% nobody covered at the event — and it is the only part of your practice still missing.
Think about how you found the person who certified you. Not the brochure. Not the referral. The first time you ever heard that name.
You were on the couch, or in a parking lot, or three tabs deep at eleven at night. And there was a video. Somebody was talking straight into the camera about something you were already feeling, and you didn't skip it. You watched the whole thing. Then you watched another one. Weeks later you were putting a deposit on a ticket.
That's the whole story. That's how the ticket got sold, how the room got filled, how the certification got bought, and how the next one after that will get bought too. The mechanism that put you in that seat was a video running every single day, whether anybody showed up or not.
You have been buying the 80% over and over. The 20% is what sold it to you.
Here's the split I've watched play out for years with coaches, trainers and consultants from every track there is — Canfield, Proctor, Robbins, Mindvalley, the whole circuit.
The 80% is the work. The method, the frameworks, the facilitation, the room-reading, the credential, the standing-up-and-delivering. That part is genuinely hard, it takes years, and you have it. Most people never get there.
The 20% is being known before anybody goes looking. One video, running quietly on a small daily budget, saying the one thing the right person can't ignore — so that months from now, when they finally admit they need help, they already have a name and a face in their head. Yours.
And nobody hid that from you. That's the part that's hard to sit with. You watched it work. You were it working. That video did its job on you so well that you booked a flight — and you still came home with a binder full of what they teach and not one page about how they reached you.
You studied the teaching. You never studied the thing that delivered you to the teaching.
The conferences are not a scam and I'm not going to pretend they are. The training is real. The methods work. A room full of people doing the work at the same time does something to a person that a screen genuinely cannot do, and some of the best decisions of your life probably happened in one.
Here's the only thing a room can't do: it can't run on Tuesday when you're not in it. It stops the minute the lights come up. The video the organizer used to fill that room never stops. That isn't a knock on the event. That's the lesson the event was quietly teaching the whole time.
This is the structure I build every ad on. It isn't a trick for grabbing attention — attention is cheap, and the wrong people skipping is the filter doing its job. It's a sequence for earning belief, and each move pairs one belief with one emotion. If you teach transformation for a living you will recognize every step of it.
Open with the one thing the right person cannot ignore — a truth they already carry and have never heard said out loud. Not a clever line. A recognition.Belief: this is about me
The intervention raises a doubt. Quiet it — calm authority, plain proof, the simple reason this works. No hype, no volume.Belief: this is real
Move them from “this could work” to “I could do this.” Make the next step feel small, near, and already half taken.Belief: I'm capable
Point all of that belief at exactly one thing to do right now. Not “learn more.” One instruction, obvious and immediate.Belief: the next step is obvious
Four moves, sixty to ninety seconds, filmed on the camera already in your pocket. That's the asset. Everything after that is distribution.
Most coaches assume video advertising is a budget they don't have. It isn't. On YouTube you pay for the people who choose to keep watching, which means the wrong audience costs you nothing and the right one costs less than lunch.
Twenty dollars a day is a few hundred of the right people seeing your face and hearing your voice, every day, this month and next. Not a booth. Not a breakout session. Not a post that reaches nine people. Hundreds of the right ones, daily, often on the biggest screen in their house.
Now compare that to what the last event cost: the ticket, the flight, the hotel, the days out of your practice, the offer at the back of the room. That number, spent once, funds a running video campaign for a year.
And when it runs long enough, what happens is the thing you already experienced from the other side. Somebody you have never met books a call already trusting you. They don't mention where they saw you. They just arrive warm. That is what being known does, and it is the only part of this business that compounds.
How to get coaching clients without attending another event →
I'm Joe Chancellor. I'm sixty years old, and I'll lead with that, because it's the reason I can say the rest of this without it sounding like a kid explaining your business to you.
I run Rebel Video, a video advertising practice — roofers, solar companies, law firms, and coaches. I don't teach a method I read about somewhere. I write the scripts, build the targeting and run the accounts. One ad I wrote and placed has been watched 284,361 times. Across the work, over a million views of video advertising bought and placed on purpose. I'm an operator, not a content creator — which is exactly who you want, because you don't need to become famous. You need to be known by a few hundred of the right people.
I've also built these campaigns for people who came out of programs like the ones you've been through. Which is how I noticed the pattern in the first place: brilliant in a room, invisible outside of it, and quietly convinced the fix is one more certification away.
Before any of this I was a Marine, a police officer, a Department of Defense investigator, and a trial attorney. A long stretch of my working life was spent in front of people who did not want to believe me, getting them to anyway. An ad is a closing argument with a budget. Same job.
And at sixty I'm not chasing anything, which I suspect is why you'll believe this next part. I've watched a lot of very good coaches keep signing up for the next room, because the next room feels like progress. It is progress, of a kind. It just isn't the missing piece — and you should probably hear that from someone your own age who has nothing to sell you at the back of a ballroom.
More about the work at rebelvideo.pro.
The free file
A short PDF. No video to sit through, no webinar to register for, no calendar invite. It's what I'd hand you if we were at the hotel bar after the closing session:
The download is on the next page. You won't be waiting on an email.
Free. About fifteen seconds.
Eventually, yes — I run one, and some people who read the file end up hiring me to build and run the campaign for them. But the file is the whole method and you can do it yourself. Plenty do. If you'd rather hand it off, the conversation is there when you want it.
Posting reaches people who already follow you, on a platform that decides how many of them see it. An ad reaches people who have never heard of you, at a volume you control, for a price you set. One maintains an audience you already earned. The other is how you get one.
You stand in front of rooms for a living. You're not uncomfortable on camera; you're uncomfortable with the first take. Everyone is. The four moves give you a structure to speak into, which is the whole fix — discomfort on camera is nearly always not knowing what the next sentence is.
No. The whole argument is that twenty dollars a day works and that the certification you already hold was the expensive part. If you spent four figures on a ticket last year, you can fund a year of this.
It works better. The smaller and more specific the right person is, the harder the filter works in your favor — you pay for the ones who lean in and nothing for the ones who don't. The script changes. The four moves don't.
Then you're in the better position, honestly. You have no habits to unlearn and no website full of language you copied from your mentor. One video, one specific person, twenty dollars a day, starting this week.